BRAND IDENTITY NOW!

The Business of IdentityAn essential reference work for brand buildersWith in-depth case studies of leading projects from around the world,Brand Identity Now! is destined to be a major work of reference fordesigners, marketing professionals and anyone working in communications.The book examines logos, imagery, and strategic applications involved ineach branded project. Featuring over 150 outstanding brand identities frommore than 20 countries, including the Obama '08 Election Campaign, TheMuseum of Art and Design, the Digital Water Pavilion at Expoagua Zaragoza2008 and New York's bid for the Olympic Games 2012.Top design offices featured include:Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender(designer of the Obama logo), RDYA Argentina, studio FM milano, StoryWorldwide, SVi Design, Tatil Design, Pozo Marcic Ensamble, and Apfel Zet.hardbound with elastic band, 16.8 x 22.6 cm, 384 pagesMultilingual Edition: English, French, German