Mc Donald

With its clear and accessible style and its combination of theory and applications, European Economic Integration will enable students to understand the European Community and place it in economic and...

This book has been written to provide a unique, much-needed resource of information on the biology and technology of flower seeds. The floral industry represents a significant proportion of agricultur...

This practical guide to the business side of landscape design helps minimize errors and improve both productivity and profits. Developed specifically for landscape architects, Landscape Design Documen...

At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareh...

Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attenti...

When Shakespeare gave up tragedy around 1607 and turned to the new form we call romance or tragicomedy, he created a distinctive poetic idiom that often bewildered audiences and readers. The plays of ...

With the study of urban economics almost as fast-growing as the growth of cities themselves, McDonald and McMillen's Urban Economics is a timely book. Taking a comprehensive approach to the factors th...