M. Lindstrom

Brandchild is a unique exploration of how 8-14 year-olds relate to consumer brands. It compares their behaviours and preferences and looks at the trends that influence them. The information in the boo...

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. ...

RFID is a method of remotely storing and receiving data using devices called RFID tags. RFID tags can be small adhesive stickers containing antennas that receive and respond to transmissions from RFID...