M. Kotabe

The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. R...

Global Marketing Managementprepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with a...

Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework...

Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered ac...