Ian C. MacMillan
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/o-604353/n/marketbusters-40-strategic-moves-that-drive-exceptional-busi)
MarketBusters 40 Strategic Moves That Drive Exceptional Busi
Ian C. MacMillan, Rita Gunther McGrath
If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust?Rita Gunther McGrath and Ian C. MacMill...
