D. Bejou

This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in ...

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitione...

The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. "The Future of Relationship Marketing" presents carefully chosen proc...