Książki
/o-458501/n/marketing-research)
10 wydań
Marketing Research
Malhotra Naresh, N. Bradley, N. Malhotra, S. Easwaran ...
For the undergraduate Marketing Research course. Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.For the under...
/o-413516/n/services-marketing)
6 wydań
Services Marketing
Wirtz Jochen, Lovelock Christopher, Valerie Zeithaml, Valerie Zeithaml ...
Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an org...
