Adam Jaworski is Chair Professor of Sociolinguistics in the School of English, University of Hong Kong. He worked previously at Poznań University, Birkbeck (University of London), and Cardiff University. His research interests include discursive and multimodal approaches to tourism, mobility and globalization; display of languages in space; media discourse; nonverbal communication; and text-based art. His most recent book is The Elite Discourse (Routledge, 2018, with Crispin Thurlow). He is member of the editorial board of the following journals: Discourse, Context & Media, Discourse & Society, Journal of Language and Politics, Journal of Sociolinguistics, Language in Society, Linguistic Landscape, The Mouth, Multilingua, and Visual Communication, among others. With Brook Bolander, he co-edits the Oxford University Press book series, Oxford Studies in Sociolinguistics.