Wedding Planning and Management

Weddings are both big business and important social events. In today's fast-paced, complicated world, anyone setting out to plan their own wedding, or act as consultant, needs much more information and preparation than ever before. Today's wedding planner or consultant is a professional. Maggie Daniels and Carrie Loveless provide a perfect combination of the academic and the practical perspectives in their book Wedding Planning and Management. Three of their themes impress me in particular: the need for attention to cultural diversity, discussion of the nature and meanings of the wedding ceremony, and a highly visual presentation. I once had the privilege of attending a wedding in Korea that combined the best of Hollywood and traditional Korean ceremony, and so it was a delight to see the traditional Korean wedding covered in this book alongside many other examples from different cultures. There are also numerous cases to illustrate consultancy and vendor-related issues, just what the practitioner wants, and many tables and figures that make it a usable book for students.