Rolex

Throughoutt history, man has sought to improve the quality of watchmaking. Hans Wilsdorf s desire was to develop, manufacture, and market time itself. After the turn of the century, through his ability and determination, Rolex was started and became the most unusual company of its kind. By always giving the highest quality and craftsmanship in his products, he made them renowned for their excellence, style, dependability and value. His dream was to expand Rolex to new horizons, always ready to meet the demands and make the improvements that the company stands for. Today, Rolex still believes in this philosophy. That is why it takes one year to produce a gold Rolex chronometer and the company is responsible for 25% of the total Swiss exports, marketed around the world. This is also why Rolex has become the best known wristwatch company in the world. Wilsdorf s belief that the customer was entitled to the best service and quality became the basic principle behind Rolex and innovated unique ideas which kept him one step ahead of all the other manufacturers. The trademarks, the crown, shows this immediately for it represents the five fingers of the hand, in turn handmade.