Microeconomics A Contemporary Introduction

Taking a "just-in-time" approach by introducing material just as it is needed to develop an argument, Microeconomic Principles: A Contemporary Introduction, 8e International Edition, truly leads by example. In a decidedly non-condescending tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case studies, and a clean focused design. The text's major applications take the form of case studies that are meant to be read and therefore are integrated into the flow of each chapter.