Managing Sales Leads

Sales leads are what successful marketing is all about. That's where the money is. This bookshows how to get the most out of this crucial corporate investment. Good, qualified leadsmake sales forces more efficient, more effective, and - bottom line -more profitable. Add intoday's tough economy the skills needed to generate and manage leads are even more vital.Offering a research-based, comprehensive treatment of this critically important marketingfunction, Managing Sales Leads is a powerful, hands-on reference for every manager -frommid-level sales and marketing manager to senior level corporate executive -for virtuallyevery size of company it shows how to get the most out of this crucial corporate investment.