Managerial Applications of Multivariate Analysis

"Managerial Applications of Multivariate Analysis in Marketing is written for marketing research practitioners - even those who don't have time to read it cover to cover. Each chapter is as self-contained as possible so that researchers and decision makers can more quickly understand the fundamentals of any one statistical technique." "It is a reference book, not a textbook, so it does not focus on the statistical techniques themselves and leave you to wonder how they apply to marketing. Most of the calculations in this book can be done by a personal computer, so the authors cover only the math you need while focusing on the marketing implications." Full of practical advice and useful examples, Managerial Applications of Multivariate Analysis in Marketing will prove an invaluable reference for any marketing researcher who wants to use the most advanced methods available to analyze research results.