LOGO Design That Works Secrets for Successful LOGO Design

What makes a successful logo? From the classic designs of Paul Rand and Raymond Loewy to the just-minted logos created by such firms as Pentagram and Landor, the one hundred examples collected here vividly illustrate what is meant by 'design that works.' Each project, and the process behind it, is deconstructed as graphic designers and art directors describe the research, brainstorming, preliminary sketches, and experiments with imagery, type, and color that led to a successful design. This stand-alone volume, packed with concrete, practical design information, offers designers the essential insight and inspiration needed to remain competitive in today's hungry market.