An inspirational guide to the creation and adaptation of letterforms, this book draws on examples from packaging, posters, television sequences and book design from around the world. The author, a highly successful lettering artist and graphic designer, demonstrates the principles of letterforms, the use of basic tools, and the many varied techniques and media - airbrush, collage, cutting, tearing, stamping, faxing, photocopying and computer manipulation - which allow professionals to create unique lettering effects. Building upon the current growth of interest in typographic excellence, this book will heighten awareness of lettering as a keystone of graphic design success.'High-quality production and thoughtful commentary make this book a "must-have" for the interested designer.' (Step by Step Graphics)