Learning & Memory

This text explores the core principles of learning and memory in a clear, reader-friendly style, covering animal learning and human memory in a balanced fashion.Cites sources from the field of neuropsychology, education, psychiatry, nursing, advertising, and social psychology within the fairly traditional chapter framework of classical learning and memory texts. A strong emphasis on practical applications to the college student's everyday life includes examples such as: the correlation between caffeine consumption and grade point average (Ch. 1), approach/avoidance coping for upcoming and completed exams (Ch. 5), and retrograde amnesia in football players (Ch. 7). Includes example memory inventories (Chs. 6, 7, and 10). Brief interim chapter summaries are coupled with lengthy, end-of-chapter summaries.The relationship between the field of neuropsychology and learning and memory has been stressed throughout, with special attention given to brain imaging research. .