In Firms, Strategies and Economic Change, Fu-Lai Tony Yu acknowledges the shortcomings of contemporary research on industrial organisation and strategy, while proposing a novel subjectivist approach to economic and management problems. Based largely on the works of Max Weber, Alfred Schutz, Ludwig von Mises and Frank H. Knight, this book develops the subjective interpretation framework to promote better understanding of entrepreneurship, industrial organisation and strategy, vertical integration, innovation, consumer behaviour, business cycles and institutional change more fully. The author also presents a new interpretation on the economics of Frank H. Knight and sheds light on the history of subjectivist economics. Adding new insights not only to economics but also to business, entrepreneurship and industrial organisation issues, this book will have a wide appeal to scholars of these areas as well as Austrian economists.