In the 21st Century when choice is taken for granted, consumers demandcreative and unique shopping venues. For savvy concept shop owners, it's'experience design' or concept design that makes the difference betweensuccess and failure. The examples presented in Fashion Decor reveal thepassion and innovation of designers in every detail, from a store logoconstructed from a cascade of hanging crystals to an abstract tree sculptedout of plastic pipes, all are intended to awe and attract customers.Included are the Camper Shop and Diesel Denim Gallery, plus a host of othermasterful projects created for Marni, Stussy, Alberto Ferretti, IsseyMiyake, Swarovski and Nike. Featured contributors include internationalarchitecture and design giants such as Pentagram (UK), Tokuijin YoshiokaDesign (Japan), Universal Design Studio (UK/Australia), Marcel Wanders(Netherlands), and Studio Arthur Casas (Brazil). All are accompanied bydetailed floor plans.