Email Marketing By the Numbers

Get far better results from e-mail marketing than you thought possible E-mail is one of the greatest, most revolutionary marketing tools ever invented. Unfortunately, most businesses have no idea of its full potential-they think e-mail is nothing more than an electronic version of their normal marketing materials, such as newsletters. In E-Mail Marketing By the Numbers, Chris Baggott reveals the e-mail marketing tactics used by some of the biggest and most successful companies-and he shows small and mid-sized business owners how to level the playing field by applying those same techniques-at very low cost-to their marketing efforts. Chris Baggott (Greenfield, IN) is cofounder and chief marketing officer of ExactTarget, a leading e-mail software firm. A regular speaker on database and e-mail marketing, he has presented at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, the American Advertising Federation, and the American Marketing Association, among others.