Effective Proposal Writing

Effective Proposal Writing demystifies a very important part of formal business practice - writing a quality proposal. It equips the reader to put together a comprehensive, convincing and professional document. Covering all elements crucial to writing an effective business proposal, it also spells out when and under what conditions a proposal should be submitted, the information required and the ethical business issues involved. The author, Vasudev Murthy, provides useful tips for producing a professional document that will enable the writer to establish the credibility of his organization and persuade the reader to accept the proposal. Written in an informal yet practical and engaging style, this book is invaluable for all business professionals.