Data Analysis in Business Research

Data Analysis in Business Research: A Step By Step Nonparametric Approach discusses tools pertaining to one-sample tests, two independent sample tests, k-independent sample tests, two-related sample tests, k-related sample tests, measures of correlations and associations, tests of interactions and multiple comparisons and, multivariate interdependence test using correspondence analysis.The book features:- Non-technical coverage- Lucid presentation for easy comprehension- Illustrated step-by-step approach- Compendium of major non-parametric tests in one text- Comprehensive quiz bank- Would be widely applicable in all disciplines- A friendly guide in doing the dissertation data analysisThis book is designed as a supplementary text for students of business and management. It will also be useful for marketing professionals and market research organizations.