CIM Coursebook

BH CIM Coursebooks are officially endorsed by CIM. Each title is edited by the relevant Senior Examiner. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test marketing students' understanding of the theory. Carefully structured to link directly to the CIM syllabus, this coursebook is user-friendly, interactive and relevant. The Senior Examiner provides exam tips and hints throughout the text to ensure students have the best preparation for their exams. Each coursebook is accompanied by free access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource (including a free ebook version of the text) designed specifically for CIM students which can be accessed at any time.