Arts Marketing Insights

The best of proven marketing wisdom and new ideas to bring arts marketing into the future This resource shows arts managers and marketers how to reevaluate their marketing strategies in light of changes in their audiences, the economy, and the place the arts hold in peoples pervasive marketing focus on customer convenience and relationship building. She offers both long-range marketing planning and short-term solutions, helping readers conduct research and provide top-notch customer service. Joanne Scheff Bernstein (Northfield, IL) is Adjunct Associate Professor of Arts Management at Northwestern University and the coauthor of Standing Room Only (0-87584-737-4).