Hundreds of the most inspired ads and ad campaigns from thebest creative teams in the world Copywriter and designer Uwe Stoklossashares the secrets behind successful advertising with countless examples ofads he has collected from around the world, and also in accessible,intriguing essays he writes on perception, optical tricks and illusion.Advertising: New Techniques for Visual Seduction will arm designers with amyriad of clearly explained techniques for visual seduction, and willappeal to advertising agencies, art directors and all brand professionals.