Fashion isn't art. The latter can just be admired, while the first needs tobe sold. How do designers create constant objects of desire? In this book,100 designers give 1000 tips on what it takes to be a great fashiondesigner. These tips address a number of issues: flare inspiration,collection concept, the promise of clothing, the use of fabrics, and more.New talents and renowned names provide insights and ideas for both expertand up and coming designers.