M. Haig

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Brand Failures Truth About 100 Biggest Branding Mistakes of
Brand Failures Truth About 100 Biggest Branding Mistakes of
M. Haig

Aimed at marketing practitioners and students. * Uses real examples and comments from leading business experts. What do Coca-Cola, McDonalds, Mr. Donut, Perrier, Pets.com, Quaker, Sony, Tang and Virgi...

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