J. Kapferer
Autor
Zostań fanem autora:
Książki
/o-482652/n/luxury-strategy-break-the-rules-of-marketing-to-build-luxury)
Luxury Strategy Break the Rules of Marketing to Build Luxury
J. Kapferer
Luxury is in fashion and is now to be found within almost every retail, manufacturing and service sector. New terms qualifying luxury regularly appear such as 'premium', 'ultra-premium' and 'hyperluxe...
/o-423124/n/re-inventing-the-brand-can-the-world-s-top-brands-survive)
Re-inventing the Brand Can the World's Top Brands Survive
J. Kapferer
Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.
