J. Ettlie

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Managing Innovation 2e
Managing Innovation 2e
J. Ettlie

Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and conse...

Managing Technological Innovation
Managing Technological Innovation
J. Ettlie

Change is inevitable, and at the heart of change in today's workplace is technological innovation. And until now, there has been a serious dearth of good books on how to manage technological change! O...

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